NUORI was born from the ambition to bring the ideal of freshness into skincare.
"This ambition sets the bar for all aspects of our concept”, NUORI’s founder, Jasmi Bonnén, explains. “Fresh skincare makes sense the same way fresh food does – it’s more nourishing and has less additives”.
By applauding the power of freshness, NUORI introduces a new generation of skincare products with the highest level of efficacy and purity for today’s uncompromising customers.
Freshness allows them to create pure and 100% natural products, completely free of synthetic additives that artificially prolong the shelf life of skincare formulas.
Freshness also ensures peak efficacy, as active ingredients are not weakened by time-related breakdown. To guarantee that NUORI products are the freshest on market, their products are freshly blended in small batches every 10 to 12 weeks in Denmark. Welcome to an industry rethink on freshness.