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Baubo was founded by Cécilia and Bethsabée, two friends living in Paris.
In 2015, Bethsabée got the idea for an intimate balm “for after sex and everyday”. She had become aware that there was a need for an organic and natural care product to appease the discomfort that can happen after sexual intercourse, or even a day in skinny jeans, or after swimming, cycling, periods, or during menopause.
When Cécilia heard about the concept of the after-sex Balm, she immediately loved the idea, and proposed starting on this great adventure of female, ethical and French entrepreneurship.